This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers", a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Despite Android's dominant lead in both the smartphone and the tablet market and an installed base that likely exceeds 2 billion devices, Apple's mobile platform iOS used to have the edge in terms of mobile web usage until very recently.
According to data collected by NetMarketShare, a company that tracks usage across a network of more than 40,000 websites worldwide, it wasn't until July 2014 that Android finally surpassed iOS in terms of web traffic caused by its users. Since then, Android has gradually built its lead.